Connecting businesses with customers
Improve your search engine ranking
- No two search engines rank their pages the same
- Search engines change their algorithms all the time
- Search engines do not publish their algorithms
Ways to hurt your ranking
- Auto redirection
- Frames
- Splash pages
- Not linking to all pages from your home page
- Invalid HTML
- Not using or incorrectly using META tags and keywords
Ways to improve your positioning
- Descriptive Page Titles
- Keywords
- Use plurals
- Diversify
- Don’t repeat excessively
- Use varying forms
- Use powerful combinations
- Use keyword phrases
- Target about four keywords and phrases per page
- Search engine submission software
Internet expert, Melissa Norfolk, works closely with small to medium business to develop their online presence. Her business Melissa Norfolk Web Design specialises in connecting businesses with more customers online through website design, internet marketing and search engine optimisation. Details of services, speaking topics and a folio of her work can be viewed online at: www.melissanorfolk.com
