Connecting businesses with customers
Not ranking?
So you have added meta-tags, keywords, page titles and exchanged reciprocal links with colleagues but still your website is not ranking in the search engines. It all seems too hard, what do you do? How do you get ranking?
If you have done all the right things such as meta-tags, page titles, links and keywords then you are part of the way there.
An easy to use software program can come to the rescue and help you with the other side of Search Engine Optimisation (SEO) and assist you in achieving better rankings in the search engines.
No longer do you have to trawl through lots of search engines to find which page you appear on. Easy to read reports can be produced to tell you exactly where you appear in each search engine, the keywords that you are ranking under in the different search engines, which keywords are currently ranking better and most importantly where your competitors rank and which keywords they are ranking under in comparison to you.
Armed with this information you can then set to work on improving your search engine ranking. Just being aware of the keywords that internet users are searching for and the keywords that your competitors are using, can greatly improve the chance of higher search engine rankings. The reports can also give you an idea of your link popularity, that is how many websites are linking to your site, which links are driving more traffic to your website and which ones are performing poorly.
But this is not a once off solution, from time to time search engines change the algorithms that they use to index websites, so you need to review your rankings and implement any necessary changes on a regular basis. Over time you should see an improvement in your ranking and of course the better the ranking that you achieve then the more traffic that may visit your site and, of course, this can in turn lead to a more profitable business.
Internet expert, Melissa Norfolk, works closely with small to medium business to develop their online presence. Her business Melissa Norfolk Web Design specialises in connecting businesses with more customers online through website design, internet marketing and search engine optimisation. Details of services, speaking topics and a folio of her work can be viewed online at: www.melissanorfolk.com
WebPosition 4 is an easy to use software tool that can help make Search Engine Optimisation a breeze!
WebPosition 4 can assist you to:
- Find out where you rank in the search engines
- Discover which keywords are working and the keywords that you should target
- Learn which keywords your competitors are using and where they rank
- Submit your website to Search Engines
